Automate Your Sales Funnel

Quick and Easy Website Tweaks to Automate Your Sales Funnel

Ruben Santiago

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and move people smoothly through your funnel.

For many small business owners, though, the one area that’s often overlooked is their website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you probably have opt-in forms on your website.

They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.

But do you have a solid call to action at the end of your blog posts?

When a new reader is finished consuming your posts, they are primed to learn more. Give them the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet and capture a reader's attention by providing even more information about a topic they’re already interested in.

Keep Them Reading With Related Links

How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with more of the information they’re looking for, by linking related posts together.

Not only is this strategy good for keeping visitors on your site, but Google approves this as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly and help boost the rankings of your most relevant posts.

[Hint: This is a perfect job for your VA.]

Make the Best of Your Download Pages

Whether you’re giving away a free report or selling a paid product, your download pages can do double duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment. CLICK HERE

For paid products, consider offering a complementary product instead.

If you’re protecting your download pages with a membership script, you can even offer upsells based on what they already own, making the choice even easier for them.

Also, if you’re using a double opt-in mailing list, make use of that confirmation page, too!

That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group, weekly Webinar, or Zoom call.

Here’s a good rule of thumb to follow on your website: When a reader lands on a page, they should be presented with the next logical step.

When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.

Ruben Santiago
The Builderall Team

Ruben Santiago is a Digital Marketer and Business Coach, specializing in helping everyday people develop their own online courses. He also produces bilingual content for Builderall. CLICK HERE